Strategic Marketing - The key for Competitive Advantage
Marketing - Sticky as a web
How true ! That is what marketing is all about. Break it into tiny modules see the magnitude of each task.
The conventional Ad agency does not have the time . Worse, they don't believe in dirtying their hands. But then if the BRAND gets a medal there they are .They love to bask in its glory.
To top it all, all the big guys talk of a MNC linkage. One does not need this for making a great brand. What ofcourse is needed is the passion to graple with Management Problems - where Marketing and then Advertising is one of the elements.There are ofcourse HR , Distribution,Funding issues which a conventional agency cannot handle.
That is the difference we offer @EQUATIONS.
We start from paper. Look at the project closely and then on ,it is a long journey . The success is in the detailing one does enroute. We call this MARKETMAP.
Like a MNC Agency we do not need to transfer our profits nor we need to breast beat about the ad awards. We plough back our resources into our own country.Unlike a MNC agency we take a lot of risk and quick decisions. We believe we know India well enough.
That is one of the many differences we have. In case you believe that Indians can create great businesses and you believe in Indian values .You also believe that you need to look beyond the BRAND-the business as awhole. Then may be we should talk.And we can work from concept upwards. Who knows you will be writing a few chapters in the next book from Kotler. Lots of people had written off APPLE . Look at them now.What happens to BRANDS is exactly what happens to people. They are sensitive.They need to be loved,cared,managed. We believe so..
So next time around if you have a good product idea or you want to diversify and surely you want to soar may be you should take a close look at who you need to work with . A conventional Ad agency or EQUATIONS.
We are small, we are 100 % computerised, we are technology savy.We have our CORPORATE OFFICE @CHENNAI a branch at KOCHI .Down to earth.
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